Shortest presentation ever

I flew on Thursday to New Jersey for final presentations for two projects. My job is to develop marketing strategies for pharmaceuticals; answering questions such as : what are the needs in the marketplace?, what messages should you use to try and find a niche for your product?, what are the key competitors?, what should your pricing strategy be?, etc., etc.

Our first presentation on Friday was to share our strategic vision for a particular pharmaceutical product. We had worked on this project for about 3-4 months or so. We set up in the conference room, hooked up the LCD projector, put up the title slide of our presentation, and waited for the brand team to arrive.

When the head of the brand team came into the room, he sat down and said "I just came from a regulatory meeting with the clinical team. Evidently, it looks like this drug is not going to be approved."

So, we turned off the projector, closed our laptops, and ended the meeting. Shortest final presentation ever.